Testimonials
Messages from last year’s attendees
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Speakers shared invaluable insights that provided a holistic view of the ever-evolving landscape of our field. I found it very helpful to catch up with old friends in my field from across the University and to make new and meaningful connections.
— Multimedia Storyteller
College of Engineering
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The MXB conference is an incredible powerhouse for marketing and communication folks working at U-M. It is packed with content that is directly applicable to what we do at the University.
— Brand Strategist
LSA Dean: Advancement
Keynote Speaker
Marcus Collins
Author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be
We are delighted to announce that Marcus Collins will be our 2024 Maize X Blue keynote speaker.
An award-winning marketer, author, and cultural translator, Collins has developed a practice for creating culturally contagious ideas that inspire people to take action. His work has contributed to the success of campaigns for Budweiser, the Brooklyn Nets, State Farm, and many other national brands.
Collins is the Clinical Assistant Professor of Marketing at the Ross School of Business, but his expertise extends beyond academia. Before joining the Ross faculty, he worked with blue-chip clients at nationally renowned ad agencies including Doner and Wieden+Kennedy New York. So he has a unique understanding of brand strategy and consumer behavior from both the academic and corporate perspective.
Collins holds a doctorate in marketing from Temple University, an MBA from the University of Michigan, and a BSME in Materials Science & Engineering, also from U-M. His most recent book is For the Culture, in which he posits that true cultural engagement is the most powerful vehicle for influencing behavior.
This is sure to be a highlight of the conference. We hope to see you there!
Luncheon Speaker
Jessa Lytle
Adventure Leadership Assistant Director
Ms. Jessa Lytle (she/her) became Adventure Leadership’s Assistant Director in 2016. She enjoys mentoring student interns, training outdoor leaders, and working with groups at the Adventure Education Center. Jessa also loves musical theater, watching sports, rock climbing, environmental education, and bird watching. She can be reached at JessaL@umich.edu.
Luncheon Speaker
Anna Mausolf
Adventure Leadership Program Manager
Ms. Anna Mausolf (she/her) joined the University in 2022 as Adventure Leadership’s Program Manager. She loves her job, where she schedules events for groups of people interested in improving their physical, mental, and social health, in the outdoors! Anna also enjoys swimming, hiking, biking, camping, and hugging trees. She can be reached at Adventur@umich.edu.
Conference Date
Sponsors
